Prince George Real Estate Grows Out of Infancy

So there I was, staring at 25 real estate agents at my first agency presentation, 49 eyes staring back at me (One of them has a glass eye). Anyone who has spent time in college presenting on something they know absolutely nothing about because they were too busy reffing beer fest the night before will know what I'm saying here. I literally knew nothing about real estate in Prince George before coming here - nothing about their procedures, nothing about their legal obligations, and nothing about the resources at their disposal. In retrospect, that was probably for the best; just as the ignorant Jehovah's Witness is comfortable presenting their philosophy at a Jewish doorstep, so was I comfortable presenting my business case before these experienced agents. Tabula Rosa right? Sure, let's roll with that.

Did it go well, you ask? No, not really. It seemed that fear of change, fear of doing something outside of the general status quo, was something that many were not comfortable with, after all, why would they alter their practice if eventually someone, somewhere would buy the house based on price alone? I generated a total of, wait for it, zero leads from that presentation, but I would not be deterred, and I pressed on with the cold calls. Over time I picked up a real estate agent here, another real estate agent there, and PG Listings grew, and soon another came on board, but my thirst for business was not yet slaked, and I asked myself "Self? What can I do to generate more business", and the response was "Go and create something that will help the real estate agent acquire more business! Something concrete!"

Wow did I feel clever, altering the system so that it could be used to acquire more listings in addition to helping to sell them. It seemed like a good idea so off I went. Here is a little sample of what I came up with - a nice little tri fold pamphlet describing what PG Listings does, with a few sample photos. Much like Kevin Costner the godawful actor, I heard a voice in my head and it said "hand them out, and they will come".

So ends part three of our great fourteen part series describing the construction of PG Listings.ca, the greatest real estate tool in Prince George since the mighty promotional fridge magnet.

Daniel Abraham
www.pglistings.ca